You really need to read this one a few times. While some shifts have occurred, it is also all about how often they use the App during the day. Clearly video is the dominant use, and will continue to be with all smart phones now recording some great content. The posting of that content is also now very simple. So if you are selling, and the ‘teen’ market is your audience, get with it!!
I mentioned in my 3G, Got:Give:Get, the other day at Eliances that while having a presences on all the biggie Social Platforms, LinkedIN, Facebook Pages, Twitter, Instagram, YouTube, SnapChat and Pinterest you should only focus on a couple. Get those two working really well, then expand. Not all of them are a perfect fit for your business but having a small presence is ok.
What makes any of them work is a well designed, maintained and run schedule. A plan for the week, the month and yes even year. Some of this may further break down to a ‘seasonal’ time (Summer), a particular event (SxSW), events (baseball) or maybe just a particular item (new movie release).
Each of these involves social content that your viewers, customers, clients and others want to see, and in many cases if done right are looking forward to. That’s in a large part what I do. I’ll sit down and drill down to what it is that you want to let the world know, that world is by your definition.
These five campaigns will leave you laughing, especially after you read how much traffic and sales were generated. You have to think out of the box and let it loose sometimes. The article is here. Remember duplication can work, just tie it to your business.
Lately I have been asked to talk about the Social Media Manager skills list. In other words what does a Social Media Manager need to know how to do or understand.
To begin with the title of “Social Media Manager “ is quite interesting, as a few years ago it didn’t really exists in that form, or name. The CIO the person that was given the task as it was Information which needs to be passed to the masses. in some form or fashion. But most CIOs had no real clue what Facebook, Twitter, Instagram or Pinterest was. They knew YouTube from watching videos, many they would never admit to, and LinkedIN as that’s how a number got their current position. So a new title arouse, starting with Community Manager, Evangelist (an oldie) and a few more.
In my opinion the best Social Media Manager Title was one that John Sculley gave himself at Apple. While the paperwork showed him as CEO, he gave himself the title “Chief Listener” which is the tile I most often list. Someone in the company needs to listen to what its customers are saying , its employees are both suggesting as well as complaining about and what the media and others are saying. And in today’s world its the social networks along with blogs and news media (TV, radio, print and web) that this person needs to understand. Mostly how to get to it and then sift through all the is put forth.
The main element of any response is to have proper content to send out. Often this content should have already been put into all the important channels to that business. Its an old phrase now but is true, “Content is King”. This is why talking am extra dozen angles of your product, taking a photo from every corner, of every room in a real estate sale is important. Add a variety of angles to both of the previous. Its then cross posting those photos, along with details of that the user is looking at. Repeating keywords so that SEO kicks in is yet another element. By the way you have a shortage of photos I wrote a [short article](http://www.paulvalach.org/new-spectacular-collection-of-free-images/#.WLJdKBIrIUE)on where to get FREE images, and they update so fresh content is a click away.
I’ve included an article that goes into some more details on other aspects that need inclusion, buts its no coincidence that “content” effects at least there of the mentioned things needed. [The article is here](https://www.entrepreneur.com/article/289363) .
The role of Social Media Manager is not easy, today there are more social networks than ever. Response to questions, positive and especially negative comments need to be almost immediate. That’s where sites like IFTTT come in handy. There are numerous others to help with cross posting and scheduling. I do my best to at least list them for you in the sidebar.
If you have questions on any please send me an email and ask, please be specific as I cannot easily answer the open ended question “which is best?”. Its is a great time and when that social media campaign start hitting and sales happen its a magnificent feeling that you want to replicate over and over.
Wait, there are rules on the Internet? You can just post, and post, and reply and add to this and that? Its an amazing article and worth a read most definitely. You might want the pitcher (yes pitcher) of martinis to sip on, but its loaded with great content. The article is here.
Now remember its actually SECRET rules, and they do go back a ways as the Net has been around for a while now. Story relates to thing that happen back in 2006!! That’s like eons ago. Look at all the changes in Yahoo, YouTube and others since then. Enjoy the read.
Snapchat started out to be a secretive, say once and then disappear app that was fun for the “kids”. You could post whatever video, and it would be gone once opened. So no record of what you said or posted. You also could not save any posts, so the guilty were set free. Well someone did make an app that allowed you to save any Snapchat, and also businesses found that these “kids” had money so why not Snapchat about your business. That is what this article is about.
But here is the new deal, as the big guys (Twitter, Facebook, LinkedIN, Instagram) change up and add features all the time. With the new LIVE from Facebook one has to wonder where you should put your efforts in video. Facebook has a built in older audience, and they have bucks. As well as their Pages area where in my opinion every business should be. So take a look at both. Other questions to ask along the way is can these videos be part of your YouTube channel, and as long as I am recording/broadcasting where does Periscope come into play?