Being All Over is Important, Targeting Even More So

I mentioned in my 3G, Got:Give:Get, the other day at Eliances that while having a presences on all the biggie Social Platforms, LinkedIN, Facebook Pages, Twitter, Instagram, YouTube, SnapChat and Pinterest you should only focus on a couple. Get those two working really well, then expand. Not all of them are a perfect fit for your business but having a small presence is ok.

What makes any of them work is a well designed, maintained and run schedule. A plan for the week, the month and yes even year. Some of this may further break down to a ‘seasonal’ time (Summer), a particular event (SxSW), events (baseball) or maybe just a particular item (new movie release).

Each of these involves social content that your viewers, customers, clients and others want to see, and in many cases if done right are looking forward to. That’s in a large part what I do. I’ll sit down and drill down to what it is that you want to let the world know, that world is by your definition.

Five Funny Marketing Campaigns

These five campaigns will leave you laughing, especially after you read how much traffic and sales were generated. You have to think out of the box and let it loose sometimes. The article is here. Remember duplication can work, just tie it to your business.

https://maximizesocialbusiness.com/5-hilarious-content-marketing-campaigns-great-results-25748/#

Social Media Manager Skills

Lately I have been asked to talk about the Social Media Manager skills list. In other words what does a Social Media Manager need to know how to do or understand.

To begin with the title of “Social Media Manager “ is quite interesting, as a few years ago it didn’t really exists in that form, or name. The CIO the person that was given the task as it was Information which needs to be passed to the masses. in some form or fashion. But most CIOs had no real clue what Facebook, Twitter, Instagram or Pinterest was. They knew YouTube from watching videos, many they would never admit to, and LinkedIN as that’s how a number got their current position. So a new title arouse, starting with Community Manager, Evangelist (an oldie) and a few more.

In my opinion the best Social Media Manager Title was one that John Sculley gave himself at Apple. While the paperwork showed him as CEO, he gave himself the title “Chief Listener” which is the tile I most often list. Someone in the company needs to listen to what its customers are saying , its employees are both suggesting as well as complaining about and what the media and others are saying. And in today’s world its the social networks along with blogs and news media (TV, radio, print and web) that this person needs to understand. Mostly how to get to it and then sift through all the is put forth.

The main element of any response is to have proper content to send out. Often this content should have already been put into all the important channels to that business. Its an old phrase now but is true, “Content is King”. This is why talking am extra dozen angles of your product, taking a photo from every corner, of every room in a real estate sale is important. Add a variety of angles to both of the previous. Its then cross posting those photos, along with details of that the user is looking at. Repeating keywords so that SEO kicks in is yet another element. By the way you have a shortage of photos I wrote a [short article](http://www.paulvalach.org/new-spectacular-collection-of-free-images/#.WLJdKBIrIUE)on where to get FREE images, and they update so fresh content is a click away.

I’ve included an article that goes into some more details on other aspects that need inclusion, buts its no coincidence that “content” effects at least there of the mentioned things needed. [The article is here](https://www.entrepreneur.com/article/289363) .

The role of Social Media Manager is not easy, today there are more social networks than ever. Response to questions, positive and especially negative comments need to be almost immediate. That’s where sites like IFTTT come in handy. There are numerous others to help with cross posting and scheduling. I do my best to at least list them for you in the sidebar.

If you have questions on any please send me an email and ask, please be specific as I cannot easily answer the open ended question “which is best?”. Its is a great time and when that social media campaign start hitting and sales happen its a magnificent feeling that you want to replicate over and over.

Twitter to go to 10,000

twitter-logoRumors are that tweets in the future will be up to 10,000 characters. The 140 max will some be dropped according to this article. Which means that people will now pound that keyboard and rant away. And the rants will be much like Facebook posts, some going on endlessly. But there are some good parts to this new format. First, the URLs will no longer need to be shortened so you will have an idea of a) where you are headed and b) a reminder of the actual site. Also added will be the ability to add images which up until recently were links or if you had the right Twitter Manager smaller images or links to them. Either way this will be something new and we’ll have to look at the best way to tweet.

Twitter Star for Friday, March 27, 2015 @TheCoffeeShop

Today’s Twitter Star is @TheCoffeeShop. @TheCoffeeShop tweets about, you guessed it, coffee. Not only that though, they also tweet about local coffeeshops around the world. They sometimes will feature a particular area of the country or type of coffee drink. Today’s coffee beverage has become a craft of sorts and baristas around the country hone their skills to not only make a tasty beverage but an artistic one.

They publish several coffee daily publications

http://paper.li/TheCoffeeShop/1321917756 – The Grande Latte’
http://paper.li/TheCoffeeShop/1309814535 – Coffee Grounds Reports
http://paper.li/TheCoffeeShop/1309814290 – The Cup o’ Joe Daily

Each has its own slant, but usually all mention some local coffeehouse for your pleasure.

A recent post showed a map of all the coffee chains around the country, an interesting look at the world of java.

A favorite Pinterest board of @theCofffeeShop is

Visit Coffee’s profile on Pinterest.

They frequently work with @aCoffeeGrinder and @TheLocalBar. All of these places serve up tasty beverages.

San Francisco – New Places to be Happy During Happy Hour

I came across this on a favorite little Twitter account I like to follow @aCableCar. Very clever account that posts on things going on in San Francisco. Seems to also work with @aSFOTaxiCab. The latter is quite interesting in that it works with a bunch of other related accounts. The latest board the @aCableCar added was Happy Hours in San Francisco. Nineteen spots that look very interesting, so I thought I’d share. Let me know what you think, be nice to get a review or three.

Follow A Cable’s board Happy Hours in SF on Pinterest.