You really need to read this one a few times. While some shifts have occurred, it is also all about how often they use the App during the day. Clearly video is the dominant use, and will continue to be with all smart phones now recording some great content. The posting of that content is also now very simple. So if you are selling, and the ‘teen’ market is your audience, get with it!!
Snapchat started out to be a secretive, say once and then disappear app that was fun for the “kids”. You could post whatever video, and it would be gone once opened. So no record of what you said or posted. You also could not save any posts, so the guilty were set free. Well someone did make an app that allowed you to save any Snapchat, and also businesses found that these “kids” had money so why not Snapchat about your business. That is what this article is about.
But here is the new deal, as the big guys (Twitter, Facebook, LinkedIN, Instagram) change up and add features all the time. With the new LIVE from Facebook one has to wonder where you should put your efforts in video. Facebook has a built in older audience, and they have bucks. As well as their Pages area where in my opinion every business should be. So take a look at both. Other questions to ask along the way is can these videos be part of your YouTube channel, and as long as I am recording/broadcasting where does Periscope come into play?