More and more as we create posts, reply to posts, new pages we want to know who is finding and engaging with our content. Its called monitoring and we want to know what is going on. These are the tools that you need to get to know. Some cost, some have trials. You still need to use Google Analytics, look every day but these give you more data. These seem to all be part of HootSuite.
Reddit Keyword Monitor Pro
Hootsuite Syndicator Pro
Richer social listening. Smarter business decisions.