The Font of Your Logo, Can Save You Money

So says NetFlix, thus making the change to theirs. The story is here.

Remember this is from a Ad Publication website so they really get into all the curves and shapes and thin lines of the whole thing. I recall when I taught about fonts at the colleges most folks did not know serif from sans-serif and which was easier to read. Today there are thousands of fonts, and a variety of Times and Helvetica two of the big time originals.

Also remember the days of needing to install any special font for the users to see. That’s also when systems began the blout as they came with new upgrades. Quite an interesting history and fun topic.

Twenty Words or Less to Pitch Your Startup

The attention span of most folks is quite short. That is why videos like those on TED are kept to 12 minutes or under. And those videos are all fascinating and all you want to do after watching one is to watch another. But just speaking, getting the attention of those listening intently can be a challenge. What if you had not a certain time, but certain number of words you could use. Now that is a challenge. Here is an article where the limit is 25 words and they all pitch a new startup. There is some great creativity, and some humor.

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TOOL OF THE DAY: ColorSupply

I recall learning about color in Art Class at Pace Academy. Mrs. Graham taught us about complimentary, and secondary and what happens when you combine certain colors. That was the print world. Today we have the world of ‘light’ and the combinations to make certain colors doesn’t happen as much, but the look of colors next to one another still applies. The colors need to compliment one another, and major corporations have spent and still do spend millions of dollars. There are entire semester classes devoted to ‘color’ as there are dozens of books. Well if you want to jump right in, or don’t have time to read or attend bring up this website.

Its all there from what color goes with which, to what three color or even four colors will work. If you are building a website and need the hex code, its there at the bottom. Lots to play with and very simple to use. There are many different shapes that get filled with the colors chosen so you have an excellent idea of what you will get.


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