There are several chapters in this publication/website online. Its not mine, but there are many things in there that we suggest. You can do all of these things by following the step by steps. Its a time consuming endeavor, but it will make a difference in the end. The big thing in all of this is getting to the customer. There are lots of obstacles and clutter for both them and you to get through. Its a great read, as are the other chapters. If you have questions please ask, and if its not something you have time for and want help with again, please ask.