How can wineries use social media to increase sales when the law prohibits them from giving away product samples? Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.
My take: The wine business is not the only one who is limited in the way they can advertise or promote. The legal profession, doctors as well as car dealers and medical professions all have some fairly restrictive regulations when it comes to promotion of their services. This means taking these services or products and letting potential customers know the benefit of their particular service. Where this winery goes though is using their base. After all in today’s world of mass advertising everywhere we now tune out more, or get aggravated more by ads everywhere. But if we hear from a friend that this place did me good we are more than likely to go there. We also spend time asking for advice on Facebook or Twitter. These are thing that the new Director/VP of _____________ needs to look at. There are some great ideas this winery has rolled out.
