I’ve long suspected that even a 30 second commercial is too long, unless a good story is being told. You know the ones, we see them during the Super Bowl. Alas most of the time we recall the story not the product that was advertised. It takes talent and effort to create the proper message. But you do not need 30 seconds to do proper. Actually six seconds will do and T-Mobile has done this with great success this season. Take a look, and if you want to get your own six second wonders give me a call.