I never thought I would have to put up with this game ever again. I didn’t understand it the first time and this time I am no better, other than I have the app on my iPhone and I have spent some time I guess capturing these things. But businesses sure are taking advantage of this game.
I’ve started to make a Flipboard of articles also. I add about two to three articles a day, I don’t always read them but I do see the impact of having the characters around your business and people coming to hunt them down.
Here’s an article (https://techcrunch.com/2016/08/13/the-pokemon-go-influence-on-new-tech/) from TechCrunch that shows the impact.