When developing for today’s ‘web’ world any website needs to be great looking for the mobile world. Seeing it on your ‘phone’ is what you want. Yes, its the mobile device, but we still talk a lot on that device. Just recall your last virit to your local coffeeshop and the gal/guy next door thinking he’s the only one in the place. Nice read, but also a reminder of where you need to be in the space of today’s ‘where do I find you’.