You really need to read this one a few times. While some shifts have occurred, it is also all about how often they use the App during the day. Clearly video is the dominant use, and will continue to be with all smart phones now recording some great content. The posting of that content is also now very simple. So if you are selling, and the ‘teen’ market is your audience, get with it!!
I mentioned in my 3G, Got:Give:Get, the other day at Eliances that while having a presences on all the biggie Social Platforms, LinkedIN, Facebook Pages, Twitter, Instagram, YouTube, SnapChat and Pinterest you should only focus on a couple. Get those two working really well, then expand. Not all of them are a perfect fit for your business but having a small presence is ok.
What makes any of them work is a well designed, maintained and run schedule. A plan for the week, the month and yes even year. Some of this may further break down to a ‘seasonal’ time (Summer), a particular event (SxSW), events (baseball) or maybe just a particular item (new movie release).
Each of these involves social content that your viewers, customers, clients and others want to see, and in many cases if done right are looking forward to. That’s in a large part what I do. I’ll sit down and drill down to what it is that you want to let the world know, that world is by your definition.
Great news for all your Instagram Stories folks who like to add video. You can now wait longer than 24 hours to post them. It used to be that once the video was 24 hours old you were out of luck. Unless of course you did the somewhat lengthy workaround. Now you no longer have to worry about that, you can go edit a bit, and then post. This should make for some great videos and creative ones. The article is HERE.
You can also find more information on me here
I have created around 60 flipboards. About a dozen are much more active as I come across stories related to the board. This one is on Instagram a social media platform that continues to grow in popularity and notice. If your business doesn’t have a presence here you are missing out big time. Every business can be on Instagram! My Instagram Fliboard is here.
These five campaigns will leave you laughing, especially after you read how much traffic and sales were generated. You have to think out of the box and let it loose sometimes. The article is here. Remember duplication can work, just tie it to your business.
I came across this article on journalists’ use of Twitter. Its pretty cool in that in talks about a two year study. The numbers are quite interesting in ads and eye balls as well as new subscribers. The connection to the how to make profit from these is another thing, which is why you should read this and take a few notes.