That’s three quarters of American adults who use the Internet access at least one social media platform. And it’s not only driven by Millennials. Over the past five years we’ve seen growth across every age group. (Pew Research)
The bigger question for me is which platform, and is that platform getting too comfortable? Recently there was buzz about SnapChat over taking Twitter. People do like videos/photos, and the disappearing feature of the Snap has its benefits too. The question is will it last, or is there another in the wings?